Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
26 Cards in this Set
- Front
- Back
|
Product
|
anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
|
|
|
Service
|
Any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything.
|
|
|
Consumer product
|
a product brought by final consumer for peronal consumtion.
|
|
|
convenience product
|
a consumer product that that customers usually buy frequently, immediately, and with a minium of comparison and buying effort.
|
|
|
shopping product
|
a consumer product that the customer, in the process of selection and purchase,usually compares on such bases as suitablity, quality, price, and style
|
|
|
specialty product
|
a consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.
|
|
|
unsought product
|
a consumer product that comsumer either does not know about or kows about but does not normally think of buying
|
|
|
industrial product
|
a product bought y individuals and organizations for further processing or for use in conducting a business
|
|
|
social markeing
|
the use of commerical markeing concepts and tools in programs designed to influence individuals' behavior ot improve their well-being and that of society
|
|
|
product quality
|
the characteristics of a prodcut or service that bear on its ability to satisfy stated or impled customer needs
|
|
|
brand
|
a name, term, sign, symbol, sesgin, or a combination of these that identfies the products or services of one seller or group of sellers and differentiates them from those competitors
|
|
|
packaging
|
the activities of designing and producing the container or wrapper for a product.
|
|
|
Product line
|
a group of products that are closely related becasue they funtion in a similar manner, are sold to the smae customer groups, are marketed thorugh the same types of outlets, or fall within given price ranges.
|
|
|
product mix (or product portfilio)
|
the set of all product lines and items that a particular seller offers for sale
|
|
|
brand equity
|
the differential effet that knowing the brand name has on customer response to the product or its marketing
|
|
|
store brand (or private brand)
|
a brand created an owned by a reseller or a product or service
|
|
|
co-branding
|
the practice of using the established brand names of two different compnaies on the same product.
|
|
|
line extension
|
extending an exiting brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category.
|
|
|
brand extension
|
extending an existing brand name to new product categories.
|
|
|
Service intangibility
|
a major characteristic of services--they cannon be seen, tasted, felt, heard, or smeeled before they are bought.
|
|
|
service inseparability
|
a majore characteristic of services--they are produced an consumed at the same time and cannot be separated from their providers
|
|
|
service variability
|
a major characteristic of services--their quality may wary greatly, depending on who provides them and when, where and how.
|
|
|
service perishability
|
a majore characteristic of services--they cannon be stroed for alter sale or use.
|
|
|
service-profit chain
|
the chain that links sercies firm profits with employee and customer satisfaction
|
|
|
internal maketing
|
orienting and motivating customer-contact employees and supporting sercise people to work as a team to provide customer satisfaction.
|
|
|
interactive marketing
|
training service employees in the fine are of interacting with customers to satisfy their needs.
|
