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32 Cards in this Set
- Front
- Back
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Survey research
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Research in which information is collected from a sample of individuals through their responses to a set of standardized questions
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Omnibus survey
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A survey that covers a range of topics of interest to different social scientists
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Double negative
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A question or statement that contains two negatives, which can muddy the meaning of a question
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Double-barreled questions
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A single survey question that actually asks two questions but only allows one answer
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Filter question
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A survey question used to identify a subset of respondents who then are asked other questions
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Skip pattern
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The unique combination of questions created in a survey by filter questions and contingent questions
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Contingent questions
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A question that is asked of only a subset of survey respondents
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Floaters
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Survey respondents who provide an opinion on a topic in response to a closed-ended question that does not include a "don't know" option but who will choose "don't know" if it is available
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Fence-sitters
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Survey respondents who see themselves as being neutral on an issue and choose a middle (neutral) response that is offered
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Questionnaire
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A survey instrument containing the questions in a self-administered survey
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Interview schedule
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A survey instrument containing the questions asked by the interviewer in an in-person or phone survey
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Cognitive interview
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A technique for evaluating questions in which researchers ask people test questions, and then probe with follow-up questions to learn how they understood the question and what their answers mean
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Interpretive questions
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Questions included in a questionnaire or interview schedule to help explain answers to other important questions
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Context effects
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In survey research, refers to the influence that earlier questions may have on how subsequent questions are answered
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Mailed (self-administered) survey
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A survey involving mailed questionnaires to be completed by respondents
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Cover letter
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The letter sent with a mailed questionnaire. It explains the survey's purpose and auspices and encourages the respondent to participate
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Group-administered survey
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A survey that is completed by individual respondents who are assembled in a group
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Phone survey
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A survey in which interviewers question respondents over the phone and record their answers
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Interactive voice respondent (IVR)
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A survey in which respondents receive automated calls and answer questions by pressing numbers on their touch-tone phones or speaking numbers that are interpreted by computerized voice recognition software
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In-person interview
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A survey in which an interviewer questions respondents face-to-face and records their answers
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Computer-assisted personal interview (CAPI)
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A personal interview in which the laptop computer is used to display interview questions and to process responses that the interviewer types in, as well as to check the responses fall within allowed ranges
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Electronic survey
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A survey that is sent and answered by by computer, either by e-mail or on the web
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E-mail survey
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A survey that is sent and answered though e-mail
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Web survey
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A survey that is accessed and responded to on the web
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Anonymity
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Provided by research in which no identifying information is recorded that could be used to link respondents to their responses
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Synchronous (online interview)
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An interviewer and interviewee exchange messages in an online chatting
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Asynchronous
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Interviewee can respond online whenever convenient
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Advantages of synchronous
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Provides experience like in-person interview, gives more spontaneous reactions
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Disadvantages of synchronous
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Requires careful attention, prone to interruption
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Advantages of asynchronous
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allows for more developed and thoughtful answers
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Disadvantages of asynchronous
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Difficult to maintain interest and engagement if it lasts for too many days
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What are the three advantages of survey research?
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Versatility, efficiency, and generalizability
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