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11 Cards in this Set
- Front
- Back
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Item nonresponse |
failure of a respondent to provide an answer to a survey question |
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door-to-door interviews |
personal interviews conducted at respondents' doorsteps in an effort to increase the participation rate in the survey |
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Callbacks |
attempts to recontact individuals selected for a sample who were not initially available |
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Mall intercept interviews |
personal interviews conducted in a shopping mall |
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Random digit dialing |
use of telephone exchanges and a table of random numbers to contact respondents with unlisted telephone numbers |
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Central location interviewing |
telephone interviews conducted from a central location using wats lines at fixed charges |
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Computer assisted telephone interviewing |
technology that allows answers to telephone interviews to be directly entered into a computer for processing |
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self-administered questionnaire |
surveys in which the respondents takes the responsibility for reading and answering the questions |
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cover letter |
letter that comes with the survey explaining the details and purpose |
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welcome screen |
first page in an internet survey which introduces the survey and requests a password |
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Pretesting |
Administering a questionnaire to a small group of respondents to detect any bias or iron out fundamental problems with the instuctions or admin proceedures |
