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15 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Random Sample |
Sample in which everyone in the population has an equal probability of being selected |
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Bandwagon |
When people join a cause because it seems popular or support a candidate who is leading in the polls |
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Boomerang Effect |
The discrepancy between candidates high poll ratings and election performance, caused by supporters assumption that an easy win means they need not turn out |
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Underdog Effect |
Sympathy for a candidate behind in the polls, contributing to a higher than predicted vote total, and sometimes a surprise election victory |
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Nonattitudes |
Different answers to same questions asked at different times of the day |
Also termed opinion poll |
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Information shortcuts |
Cues about candidates and policies drawn from everyday life |
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Survey research |
Systematic study of a defined population, analyzing a representative sample’s view to draw inferences about the larger public’s views |
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Mandate |
Political authority claimed by an election winner as reflecting the approval of the people |
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Approval rating |
A measure of public support for a political figure or institution |
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Policy Agenda |
Issues that the media covers, the public considers important, and politicians address. Setting the agenda is the first step in political action |
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Exit polls |
Performed on Election Day, both by campaigns and by news organizations, these surveys intercept voters as they exit the voting location |
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Political Socialization |
The process by which individuals acquire their political values and outlooks |
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Demographic group |
People sharing specific characteristics such as age, ethnicity/race, religion, or country of origin |
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Margin of sampling error |
The degree of inaccuracy in any poll, arising from the fact that surveys involve a sample of respondents from a population, rather than every member |
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Push poll |
A form of negative campaigning that masquerades as a regular opinion survey |
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