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14 Cards in this Set
- Front
- Back
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product mix
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a new product's final form and its total assorted features, including the brand name, the various products offered under the brand, and the packaging
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product extensions
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items offered in addition to the product to make it more attractive to the target market
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product enhancements
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features added to the basic product to satisfy additional needs and wants with a single purchase
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product line |
a group of similar products with slight variations to satisfy the different needs of consumers
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brand |
the name, symbol, logo, word, or design (or a combination of these elements) that identifies a product, service, or company
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trademark |
the legal protection of words and symbols used by a company
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licensed brand |
a well-known name and/or symbol established by one company and sold for use by another company to promote its products
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blue-chip athletes
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high-prospect athletes who have exceptional athletic ability and who demonstrate good character and leadership qualities on and off the field
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NCAA
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a voluntary organization through which the nation's colleges and universities govern their athletics programs
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fringe benefits
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incentives received in addition to a base salary
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product life cycle
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four stages of a product including introduction, growth, maturity, and decline
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skimming price strategy
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introduces new products at a very high price
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penetration price strategy
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uses low pricing to help capture a large market share early
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positioning |
a strategy used by a company to differentiate its products or services from its competitors' products or services
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