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7 Cards in this Set
- Front
- Back
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Lead |
the beginning of news story, often consisting of just one sentence. |
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inverted pyramid |
a style of news writing in which the main facts appear at the top of the article and less-significant facts follow until the end, where the essential facts first and permits expansion or contraction in editing and page layout. |
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summary lead |
a lead that provides the briefest possible summary of the major facts of a story in the first sentence. |
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five w's and the h |
who,what,when,where,why and how. These elements belong in nearly every newspaper story. |
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tease |
to use a lead that coaxes readers into a story by encouraging them to read further to see what the lead really means. |
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quote lead |
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question lead |
a lead that begins with a question generally to be avoided. This kind of lead gives little information and is generally to be avoided. |
