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5 Cards in this Set
- Front
- Back
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Heuristics |
A mental rule of thumb that leads a speedy decision by simplifying the process |
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Psycho graphics |
the use of psychological and sociological factors to construct marketing segments |
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Reference group |
Actual or imaginary group that has a significant effect on indivudal evaluations |
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Opinion leaders |
A person who frequently influences others |
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Consumer to consumer |
Communications and purchases that occur among individuals without directly involving the company |
