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Act of individuals in obtaining goods and services, including the decisions processes that precede and determine these acts

Consumer Behaviour

How many companies have become B certified since 2014

Over 2000

Name some of the largest B Corps

Hootsuit


Patagonia


Ben & Jerry’s

These firms are for - profit companies that are part of global movement to use business as a force or good. They commit to social and environmental missions as well as traditional profit making goals

B Corps -corporations

Hootsuit CEO

Ryan Holmes

Kellogg’s and The Northface partnered with who’s AI computer?

IBM

What is the name of the AI computer from IBM

Watson

What is the most important factor in a purchase decision?

Past Contact with the brand

5 steps in consumer decision process

1. Problem recognition


2. Information Search


3. Evaluation of Alternatives


4. Purchase Decisions


5. Post purchase evaluation

In the consumer buying process a stage in which a consumer discovers a need or unfulfilled desire

Problem Recognition

What type of purchase is buying toothpaste, coffee, razor blades, or deodorant?

Routine purchase

What type of purchase is buying a car, extended vacation, or major household appliemces

Complex purchase

What is conducted by a consumer once a problem or need has been defined?

Information Search