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22 Cards in this Set
- Front
- Back
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audience analysis
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to identify audiences and to communicate more effectively
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listening speaker
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dialogical speaker who hears audience interests and concerns before, during, and after a speech
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pedestiran audiences
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random audeinces who were not intending to hear a speech
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passive audiences
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groups that listen to accomplish other goals
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selected audiences
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groups that choose to listen to selected subject or speak
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homogeneous audiences
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listeners who are similar in attitude
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hostile audiences
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listeners who are negative twoard the topic or the speaker
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concerted audeences
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listeners who are positive toward a topic but don't act, they need motivation and a plan
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organized audiences
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motivated listeners who need specific instructions
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absent audiences
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intentional listeners separated in distance and time who are reached through various media
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demographic audience analysis
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identifying audiences by populations they represent
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salient
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relevant or significant
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ethnicity
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heritage adn cultural traditions usually stemming from national and religious backgrounds
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race
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categories often associated with stereotypes based on physical attributes
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racist
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assuming that somone has certain traits for their race
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psychological profile
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assessment of an audience's beliefs, values, and attitudes
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belief
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mental acceptance that something is true or flase
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scaled questions
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questions asking for responses along a continuum
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incredibility
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listeners' impressions of yoru charcter, intentions, and knowledge of material
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prior or extrinsic credibility
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credibilty that speakers bring to speech due to experience
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demostrated or intrinsic credibility
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obvious knowledge the speaker shows during the speech
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terminal credibilty
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final impression listeners have of a speaker
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