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8 Cards in this Set

  • Front
  • Back
Hierarchal diffusion
This type of diffusion can be seen in the fashion industry. The hearth is a key city such as New york, Milan, or Paris. It then spreads down the average consumer.
Contagious diffusion
When something spreads through contagious diffusion, it spreads from person often by word of mouth.
Popular Culture
Popular culture is a wide ranging group of heterogeneous people, who stretch across identities and across the world, and who embrace cultural traits such as music, dance, clothing, and food preference that change frequently and are everywhere on the cultural landscape. Local diffusion can became part if popular culture through Kabala.
Local Culture
A local culture is a group of people in a particular place who see themselves as a community, who share experiences, customs, and traits, who work to preserve those traits and customs in order to claim uniqueness and to distinguish themselves from others. Local cultures often change even though they may try very hard not to. They are affected by both other local and popular cultures.
Commodification
Commodification is when something that was previously not an item or idea that would be bought or sold becomes a product on the world market. An example of this would be a couple selling the right to name their baby on ebey.
Stereotypes
When local cultures are commodified the result is often a stereotype of the culture, rather then the true dynamic culture.
Hearth
The hearth of Phish concerts is in the northeastern United States, near where the band began in Vermont.
Assimilation
In the 1800's to the 1900's America had a policy of assimilation is the blending of cultures in America. As part of this, people are asked to give up parts their own culture. ( For example, immigrants were expected to teach their children English, not their native language.)