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27 Cards in this Set

  • Front
  • Back
Any place where people come together to buy and sell goods or services is called _________?
A Market
What do we call the willingness and ability of buyers to purchase different quantities of a good at different prices during a specific time period/
Demand
A law stating that as the price of a good increases, the quantity demanded of the good decreases, and that as the price of a good decreases, the quantity demanded of the good increases.
Law of Demand
The number of units of a good purchased at a specific price
Quantity Demanded
A law stating that as a person consumes additional units of a good, eventually the utility gained from each additional unit of the good decreases
Law of Diminishing Marginal Utility
The numerical representation of the law of demand
Demand Schedule
The graphical representation of the law of demand
Demand Curve
In what direction does a demand curve slope curve?
Downward from left to right
When demand increases, what direction does the demand curve shift?
Demand curve shifts rightward
When demand decreases, in what direction does the demand curve shift?
Demand curve shifts leftward
Does the demand curve shift when there is a change in "quantity demand"
No, there is only movement up or down along the original demand curve
A good for which demand rises as income rises and falls as income falls
Normal good
A good for which the demand falls as income rises, and rises as income falls
Inferior good
A good for which the demand remains unchanged as income rises or falls
Neutral good
What 5 factors cause demand curves to shift?
1. Income
2. Preferences
3. Prices of Related Goods
4. Number of Buyers
5. Future Price
A similar good.
"Substitute"
With substitutes, the price of one and the demand for the other move in the same direction
A good that is consumed jointly with another good.
"Complement"
With complements, the price of one and the demand for the other move in opposite directions.
What factor causes a change in quantity demanded?
Price
The relationship between the percentage change in the quantity demanded and the percentage change in price
Elasticity of Demand
The type of demand that exists when the percentage change in quantity demanded is greater that the percentage change in price
Elastic Demand
The type of demand that exists when the percentage change in quantity demanded is the same as the percentage change in price
Unit-Elastic Demand
How do we compute elasticity of demand? (what is the formula?)
Elasticity of Demand =
%change in Quantity Demanded/ (divided by)
% change in price
What four factors can change the elasticity of demand?
1. Number of substitutes available
2. Luxuries vs. Necessities
3. Percentage of income spent on the good
4. Time
Elastic Demand + Price Increase =
Total Revenue Decrease
Elastic Demand + Price Decrease =
Total Revenue Increase
Inelastic Demand + a Price Increase =
Total Revenue Increase
Inelastic Demand + a Price Decrease =
Total Revenue Decrease