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3 Cards in this Set
- Front
- Back
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Brand Elements
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Trademark-able devices that identify and differentiate the brand (ie brand name, logo, symbol, slogan, jungles, etc)
Both enhance brand awareness and facilitate the formation of strong, favorable, and unique brand associations. |
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Criteria for Choosing Brand Elements
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1. Memorable
2. Meaningful 3. Likable 4. Transferability 5. Adaptable 6. Protectability |
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Brand Identity
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All the brand elements make up the brand identity. It reflects the contribution of all the elements to awareness and the brand image
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