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15 Cards in this Set
- Front
- Back
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attitude
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a favorable or unfavorable evaluative reaction toward something or someone (often rooted in ones beliefs and exhibited in ones feelings and intended behavior
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Implicit association test (IAT)
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a computer driven assessment of implicit attitudes. The test uses reaction times to measure people’s automatic associations between attitude objects and evaluative words. Easier pairing are taken to indicate stronger unconscouios associations
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role
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a set of norms that defines how people in a give social position thought to behave
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foot-in-the-door phenomenon
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the tendency for people who have first agreed to a small request to comply later with a larger request
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low-ball technique
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a tactic for getting people to agree to something. People who agree to an initial request will often still comply when the requester ups the ante. People who receive only the costly request are less likely to comply with it
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cognitive dissonance`
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tension that arises when one is simultaneously aware of two inconsistent cognitions. For example dissonance may occur when we realize that we have with little justification acted contrary to our attitudes or made a decision favoring one alternative dispute reasons favoring another
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natural selection
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the evolutionary process by which heritable traits that best enable organisms to survive and reproduce in particular environments are passed to ensuing generations
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evolutionary psych
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the study of the evolution of cognition and behavior using principles of natural selection
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personal space
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the buffer zone we like to maintain around our bodies. Its size depends on our familiarity with whoever is around us
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gender
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in psych the characteristics whether biological or socially influenced by which people define male and females
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empathy
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the experience of anothers feelings putting oneself in anothers shoes
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aggression
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physical or verbal behavior intended to hurt someone. In lab experiments this might mean delivering electric showcks or saying something likely to hurt anothers feelings
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gender role
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set of behavior expectations for males & femalse
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androgynous
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from andro(man) and gyn(woman) thus misxing both masculine & feminine characteristics
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interaction
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a relationship in which the effect of one factor such as biology depends on another factor
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