Chapter 4

Front 1

Marketing Environment:

Back 1

The actors and forces out outside marketing that affect marketing managements ability to build and maintain successful relationships with target customers

Front 2

Micro Environment

Back 2

The actors close to the company that affects it's ability to serve it's customers-the company, suppliers, marketing intermediaries, customer markets, competitors, and publics

Front 3

Macro Environment

Back 3

the larger societal forces that affect the microenvironment demographic, economic, natural, technological, political, and cultural forces.

Front 4

Marketing intermediaries:

Back 4

Firms that help the company to promote, sell, and distribute it's goods to final buyers

Front 5

Public

Back 5

Any group that has acted or potential interest in, or impact on an organization to achieve it's objectives

Front 6

Demography

Back 6

The study of human population in terms of size, density, location, age, gender, race, occupation, and other statistics

Front 7

Baby Boomers:

Back 7

9.8 million Canadians born after WW I till mid -1960s ↳ Canadians born between 1967 to 1976

Front 8

Millennials (Gen y)

Back 8

10.4 million Canadians born between 1976-2000

Front 9

Economic Environment

Back 9

Factors that affect consumers buying power and spending patterns

Front 10

Engel's Law

Back 10

Differences noted more then a century age by Earnest Engel in how people shift their spending across food, housing, transportation, health are, and other goods and services categories as family income rises

Front 11

Natural Environment

Back 11

Natural Resources that are needed as inputs by marketers, or that are affected by marketing activities.

Front 12

Environmental Sustainability

Back 12

Developing strategies and practices that create a world economy that the planet an support indefinitely

Front 13

Technological Environment

Back 13

Forces that create new technologies, creating new product and market opportunities.

Front 14

Political Environment

Back 14

Laws, government agencies, and pressure groups that influence and limit various organizations ad individuals In a given society.

Front 15

Cultural Environment

Back 15

Institutions and or forces that affect society's basic values, perceptions, preferences, and behaviours.