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11 Cards in this Set
- Front
- Back
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process that drices people to do what they do
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Motivational Process
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the gap between the ideal and the current
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Drive
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What are the theories that explain why people have different needs?
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Biological
Drive Theory Expectancy Theory |
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A purchase made to achieve a desired state
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Expectancy theory
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The motivation to reduce the tension between need and want
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Drive Theory
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The goals derived from the arousal due to a lack of fullfillment of achieving the desired state
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homeistasis
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what are different types of needs?
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Biological
Hedonistic Utilitarian psychogenetic |
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when you make a decision and when you have two opetion you want to reassure yourself you made the right purchase
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cognitive disonance
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what are maslow's theory of needs?
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psychological needs, safety needs, affiliation, ego needs and sefl attainment
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how luch the consumer relates to the product
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involvement, you have low involvement, high involvement, and cult product
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what are the types of involvement when buying a product?
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Mass media
purchase situation i |
