Chapter 3 Marketing

Front 1

marketing environment

Back 1

the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers

Front 2

microenvironment

Back 2

the actors close to the company that affect its ability to serve its customers-the company, suppliers, marketing intermediaries, customer markets, competitors, and publics

Front 3

macroenvironment

Back 3

the larger societal forces that affect the microenvironment-demographic, economic, natural, technological, political, and cultural forces

Front 4

marketing intermediaries

Back 4

firms that help the company to promote, sell, and distribute its goods to final buyers

Front 5

public

Back 5

any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives

Front 6

demography

Back 6

the study of human population in terms of size, density, location, age, gender, race, occupation, and other statistics

Front 7

baby boomers

Back 7

the 78 million people born during the baby boom following world war 2 and lasting until 1964

Front 8

generation x

Back 8

the 45 million people born between 1965 and 1976 in the "birth dearth" following the baby boom

Front 9

millennials or generation y

Back 9

the 83 million children of the baby boomers born between 1977 and 2000

Front 10

engel's laws

Back 10

differences noted over a century ago by ernst engel in how people shift their spending across food, housing, transportation, health care, and other goods and services categories as family income rises

Front 11

natural environment

Back 11

natural resources that are needed as inputs by marketers or that are affected by marketing activities

Front 12

technological environment

Back 12

forces that create new technologies, creating new product and market opportunities

Front 13

political environment

Back 13

laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society

Front 14

cultural environment

Back 14

institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors