Chapter 3

Front 1

Sustainable Marketing:

Back 1

Socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Front 2

Consumer Activism:

Back 2

An organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

Front 3

Environmentalism:

Back 3

An organized movement of concerned citizens, businesses, and government agencies to protect and improve peoples current and future living environment.

Front 4

Environmental Sustainability:

Back 4

A management approach that involves developing strategies that both sustain the environment and produce profits for the company.

Front 5

Consumer-oriented Marketing:

Back 5

The philosophy of sustainable marketing that holds that the company should view and organize its marketing activities from the consumer's point of view.

Front 6

Consumer-value Marketing:

Back 6

A principal of sustainable marketing that holds that a company should put most of its resources into customer-value-building marketing investments.

Front 7

Innovative Marketing:

Back 7

A principal of sustainable marketing that requires that a company seek real product and marketing improvements.

Front 8

Sense-of-mission Marketing:

Back 8

A principal of sustainable marketing that holds that a company should define its mission in broad social terms rather than narrow product terms.

Front 9

Societal Marketing:

Back 9

A principal of sustainable marketing that holds that a company should make marketing decisions by considering consumers' wants, the company's requirements, consumer's long run interests, and society's long run interests.

Front 10

Deficient Products:

Back 10

Products that have neither immediate appeal nor long-run benefits.

Front 11

Pleasing products:

Back 11

Products that give high immediate satisfaction but may hurt consumers in the long run.

Front 12

Salutary Products:

Back 12

Products that have low appeal but may benefit consumers in the long run.

Front 13

Desirable Products:

Back 13

Products that give both high immediate satisfaction and high long-run benefits.