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12 Cards in this Set
- Front
- Back
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Symbolic environment |
The socially constructed sensory world of meaning |
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Media |
Generic term for all human involved technology that extends the range speedo channels of communication |
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Medium |
A specific type of media ie book newspaper radio telephone |
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Media ecology |
The study of different personal and social environments created by the use of different communication technologies |
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Technology |
According to mcluhan human inventions that enhance communication |
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Tribal age |
An acoustic era ex time of community because the ear is the dominant sense organ |
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Literary age |
Visual era, eye dominant organ, private detachment |
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Print age |
Visual era, mass produces books helped industrial revolution and nationalism, isolated |
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Electronic age |
Era of instant communication, return to global village |
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Global village |
Worldwide electronic community where everyone knows everyone's business |
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Digital age |
Possible 5th era of specialized electronic tribes contentious over diverse beliefs and values |
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Faustian bargain |
Deal with the devil, selling soul for temp. Earthy gain |
