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10 Cards in this Set
- Front
- Back
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In addition to providing services, an important part a of typical esthetician’s job is |
Selling skin care products |
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To be successful in retail sales, you must be |
Motivated and committed to their value |
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To successfully retail to clients, you should |
Position products as genuine solutions to problems |
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To be effective at retailing, you should |
Familiarize yourself with chemical ingredients their properties and their affects on the skin |
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What is the first step in the process of breaking down product knowledge into more manageable categories? |
Find out as much as you can about the manufactures philosophy |
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When selecting manufacturer’s marketing materials to use in your salon, you should look for those that |
Explain the features and benefits of a product, asked questions for product, contraindications |
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Client record keeping is important because |
It is difficult to remember everything about a client, it can help you prepare for the client visit, you can refer to the clients previous product sales when making recommendations for purchases |
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Salons are kept going by |
Repeat clients |
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Identify the answer that accurately describes a prescriptive memo |
Retail products that you recommend for home care |
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How retail products are arranged and displayed in the salon or spa is known as |
Merchandising |
