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3 Cards in this Set
- Front
- Back
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Mission Statement
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What (value) we offer to whom using what know how (technology) and why us
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The Value Proposition
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A 30-second "elevator speech" that explains the customer of the product, the benefits of the product, why the product is superior to others, and the profit probabilities of the product.
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The Marketing Plan
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The revenue producing element in the corporate or strategic plan. Describes where we are going with products, and how we will get there.
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