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9 Cards in this Set
- Front
- Back
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Major questions in International Marketing Strategy |
Do we standardize? Do we adapt? What is the Macro environment? (Political and regulatory, Economic, Demographic, Social, Cultural.) What is the marketing mix? |
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Forms of direct marketing |
Telephone Direct mail marketing Infomercials Kiosks |
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Steps in Personal Selling Process |
Prospecting and qualifying Preapproach Approach Presentation and demonstration Handling objections Closing Follow-up |
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Objectives of Sales Promotion |
Stimulate interest, trial or purchase Consumer promotion Trade promotion |
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Advertising |
Non-personal paid promotion With an identified sponsor |
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Sales Promotion |
Short term incentives Motivate to buy NOW Discounts |
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Public Relations |
Promote a positive company image Handling unfavorable events |
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Personal Selling |
Presentation by the firms sales force |
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Direct Marketing |
Targets individuals Looking for an immediate response Targeted ads on your social media pages |
