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5 Cards in this Set
- Front
- Back
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Persuasion
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Process of trying to get others to change their attitudes or behavior.
Influence Motivation |
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Ethical Persuasion
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Treat your audience with respect
Take care not to exaggerate your facts Avoid lying or name calling Avoid suppressing key information If you have something to gain personally, tell your audience |
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Adapting to the Audience
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Values
Instrumental- guide people’s day to day behavior Terminal- final goals which may or may not be worth attaining. Beliefs - statements of knowledge, opinion, faith Attitudes – predispositions to respond favorably or unfavorably to a subject, person or situation |
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Why Persuasion Is Challenging
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Amount of persuasion - LOTS!
Persuasion works slowly Values, beliefs, or attitudes may be entrenched Laziness Persuasive appeals seem coercive |
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Strategies of Persuasion
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Determine your purpose
To get audience members to believe a certain way To get audience members to act -To change or reinforce beliefs -To take action -To continue doing what they are already doing -To avoid doing something -To continue not doing something Analyze your audience to predict their response to your argument Appeal to your audience using logic -Deductive reasoning – general to specific -Inductive reasoning – specific to general -Causal reasoning – logical appeal that uses “because” -Reasoning by analogy – in similar cases conclude that what is true for one is true for the other. Appeal to your audience using emotion Appealing to needs Personalized appeals more likely to be believed. Emotional appeal focuses on needs, wants, desires and wishes. |
