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28 Cards in this Set
- Front
- Back
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Retailing
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The set of business activities that add value to products and services sold to consumers for their personal or family use.
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Multichannel strategy
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Involves selling in more that one channel (ex. store, catalog, and internet)
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Distribution Intensity
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The number of channel members to use at each level of the marketing channel
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Intensive Distribution
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A strategy designed to place products in as many outlets as possible
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Exclusive Distribution
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Granting exclusive geographic territories to one or very few retail customers so no other retailers in the territory can sell a particular brand
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Selective Distribution
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Between intensive and exclusive strategies- A few selected retail customers in a territory sell products
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Conventional supermarket
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Self-service retail food store that carry about 30,000 SKUs
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Limited assortment supermarkets/ extreme value food retailers
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2000 SKUs
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Supercenters
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Large stores that combine a supermarket with a full-line discount store
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Warehouse Clubs
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Large retailers that offer a limited and irregular assortment of food and general merchandise, little service, and low prices
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Convenience Stores
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Provide a limited variety and assortment of merchandise at a convenient location in small stores with speedy checkout
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Department stores
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Retailers that carry a broad variety and deep assortment, offer customer service, and organize their stores into distinct departments for displaying merchandise
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Full-line discount stores
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Retailers that offer a broad variety of merchandise, limited service, and low prices
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Specialty Stores
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Concentrate on limited number of complementary merchandise categories and provide a high level of service
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Drugstores
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Specialty stores that concentrate on pharmaceuticals and health and personal grooming merchandise
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Category Specialists
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Offer narrow but deep assortment of merchandise
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Home improvement center
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A category specialist offering equipment and material used by do-it-yourselfers and contractors to make home improvements
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Extreme value retailers
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Small, full-line discount stores that offer a limited merchandise assortment at very low prices
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Off-price retailers
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Offer and inconsistent assortment of brand name merchandise at a significant discount from the manufacturer's suggested retail price
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Irregulars
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Merchandise with minor mistakes in contructions
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Outlet stores
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Off-priced retailers owned by manufacturers or department specialty store chains
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Factory Outlets
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Outlet stores owned by manufacturers
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Service Retailers
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Firms that primarily sell services rather than merchandise
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Mobile commerce
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Product and service purchases through mobile devices
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Share of wallet
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The percentage of the customer's purchases made from that particular retailer
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Online chat
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Provides customers with the opportunity to click a button at any time and have an instant messaging e-mail or voice conversation with a customer service representative
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Cookie
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Can collect data on how customers navigate a website
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Cannibalization
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The customers who formerly made purchases at a retailer's store or catalog now make the same purchases through the retailer's internet channel
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