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16 Cards in this Set
- Front
- Back
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Promotion Mix |
The combination of promotional tools an organization uses |
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Integrated Marketing Communication |
Combines the promotional tools into one comprehensive strategy |
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Advertising |
Paid, non personal communication through various media |
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Interactive Promotion |
Allows marketers to open a dialogue between buyers and sellers and let them work together to create a beneficial exchange |
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Personal Selling |
The face to face presentation and promotion of a products |
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Prospecting |
Researching potential buyers and choosing the most likely to buy |
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Qualifying |
Making sure customers have a need for a product, the authority to buy and the willingness to listen to a sales message |
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Prospect |
A customer who meets the qualifying criteria |
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Public Relations |
Evaluates public attitudes, changes policies and procedures in response to the public and executes a program of action |
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Publicity |
Any information about an individual, product or organization that is distributed to the public through media and is not paid for or controlled by the seller |
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Sales Promotion |
The promotional tool that stimulated consumer purchasing and dealer interest by means of short term activities |
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Word of Mouth Promotion |
People tell others about products they have purchased |
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Viral Marketing |
Paying consumers to say positive things on the internet or setting up multiple selling schemes whereby consumers get commisions |
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Push Strategy |
Producers use advertising, personal selling, sales promotion, and other tools to get their products stocked on shelves |
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Pull Strategy |
Directs heavy advertising and sales promotions efforts towards consumers and gets the public to request their products from retailers |
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Pick Economy |
Refers to consumers who pick out their products from online outlets |
