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5 Cards in this Set
- Front
- Back
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Independent Retailer |
Owned by a person or group and not part of a larger network Singular stores |
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Chain Store |
Unified one or more brand names run by organization |
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Franchise |
business where owner is given a license to operate |
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Retail measurements |
Level of service Product assortment (width is diversity and depth is amount of brands of a product) Price |
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Retailing Mix |
Product Place Promotion Price Personnel Presentation |
