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13 Cards in this Set
- Front
- Back
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what is sales promotions |
activity that provides special incentives to bring immediate action from consumers to force sales |
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consumer promotion and trade promotion are the two principle kinds of sales promotions. what is the difference? |
consumer promotion- activity promoting extra brand sales by offering an incentive
trade promotion- promo activity directed at distributors that is designed to increase sales volume |
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true or false consumer promotion is apart of a push strategy |
false- pull strategy |
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what are some examples of consumer promo activities |
coupons, free samples, contests, rebates, loyalty programs |
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why should companies both with consumer promotions? |
people hate making choices and taking risks promotions reduce the risk |
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what is a premium offer? |
an item offered for free or bargain price with purchase of a product |
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Name 2 trade promotion strategies |
cooperative advertising- funds allocated by manufacturer to pay for portion of retailers advertising performance allowances- a discount offered by manufacturer to a distributor who performs a promotional function |
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what is public relations |
a variety of activities and communications that monitor, evaluate, influence the attitudes of their publics |
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what are the primary roles of PR |
corporate communications reputation management fundraising publicity generation |
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what is the difference between press release and conference |
release- document prepared and sent for publication or broadcast
conference- gathering of news reporters to witness release of information |
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true or false? experiential marketing is a type of marketing that creates awareness of a product by having the customer interact directly with the product |
true |
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what are the 3 primary types of sponsorships? |
sports, entertainment and arts $1.22 billion are invested in sponsorships in Canada |
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true or false? personalized communications is between a seller and wholesaler in which the benefits of a product are presented in order to make a sale |
false it is between the seller and buyer |
