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34 Cards in this Set
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- Back
marketing intermediaries
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organizations that assist in moving goods and services from producers to businesses (b2b) and from businesses to consumers (b2c)
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channel of distribution
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a whole set of marketing intermediaries, such as agents, brokers, wholesalers, and retailers, that join together to transport and store goods in their path ( or channel) from producers to consumers
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agent/brokers
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marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title to the goods
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wholesaler
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a marketing intermediary that sells to other organization
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retailer
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an organization that sells to ultimate consumers
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utility
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in economics the want satisfying ability or value that organizations add to goods or services
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time utility
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adding value to products by making them available when they're needed
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place utility
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adding value to products by having them where people want them
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possession utility
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doing whatever is necessary to transfer ownership from one party to another, including providing credit, delivery, installation, guarantees, and follow up service
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information utility
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adding value to products by opening two way flows of information between marketing participants
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service utility
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adding value by providing fast, friendly service during and after the sale and by teaching customers how to best use products over time
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merchant wholesalers
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independently owned firms that take title to the goods they handle
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rack jobbers
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wholesalers that furnish racks or shelves full of merchandise to retailers, display products, and sell on consignment
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cash and carry wholesalers
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wholesalers that serve mostly smaller retailers with a limited assortment of products
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drop shippers
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wholesalers taht solicit orders from retailers and other wholesalers and have the merchandise shipped directly from a producer to a buyer
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intensive distribution
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distribution that puts products into as many retail outlets as possible
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selective distribution
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distribution that sends products to only a preferred group of retailers in an area
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exclusive distribution
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distribution that sends products to only one retail outlet in a given geographic area
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electronic retailing
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selling goods and services to ultimate customers over the internet
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telemarketing
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the sale of goods and services by telephone
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direct selling
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selling to consumers in their homes or where they work
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direct marketing
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any activity that directly links manufacturers or intermediaries with the ultimate consumer
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corporate distribution system
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a distribution system in which all of the organizations in the channel of distribution are owned by one firm
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contractual distribution system
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a distribution system in which members are bound to cooperate through contractual agreements
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administered distribution system
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a distribution system in which producers manage all of the marketing functions at the retail level
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supply chain (or value chain)
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the sequence of linked activiites that must be performed by various organizations to move goods from the sources of raw materials to ultimate consumers
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supply chain management
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the process of managing the movement of raw materials, parts, work in progress, finished goods, and related information through all the organizations involved in the supply chain; managing the return of such goods, if necessary; and recycling materials when appropriate
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logistics
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the marketing activity that invovles planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit
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inbound logistics
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the area of logistics that involves bring raw materials, packaging, other goods and services, and information from suppliers to producers
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materials handling
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the movement of goods within a warehouse, from warehouses to the factory floor, and from the factory floor to various workstations
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outbound logistics
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the area of logistics that involves managing the flow of finished products and information to business buyers and ultimate consumers
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reserve logistics
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the area of logistics that involves bring goods back to the manufacturer because of defects or for recycling materials
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freight forwarder
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an organization that puts many small shipments together to crate a single large shipment that can be transported cost effectively to the final destination
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intermodal shipping
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the use of multiple modes of transportation to complete a single long distance movement of freight
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