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6 Cards in this Set
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technology adoption lifestyle
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originally developed in 1957 at Iowa State College.
purpose was to track the purchase patterns of hybrid see corn by farmers. 6 years later |
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Rogers proposes there are four elements of adoption of any technology:
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1) the technology itself;
2) the communication channels through which information is exchanged between potential adopters(e.q. mass media and interpersonal); 3) the speed at which the emerging technology is being adopted; 4) the social system into which the innovation is introduced tat can be influenced by internal opinion leaders and external change agents |
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adoption process (figure 14.1 p.524)
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1) acquire knowledge
2)persuade 3)decide 4)implement 5)confirm |
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innovation diffusion process (Rogers)
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process through which an individual or other decision making unit passes:
1. Knowing of an innovation 2. Forming an attitude toward the innovation 3. Making a decision to adopt or reject 4. Implementation and initial use of the new technology 5. Confirming the decision through continued use or disconfirming it though discontinuance. |
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Characteristics of every innovation
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More info on each see pg 525.
Compatibility Complexity Reliability Relative Advantage |
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Task-technology dependency
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is the ability of a technology to efficiently and effectively execute a task.
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