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20 Cards in this Set
- Front
- Back
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Direct Marketing |
Connectingdirectly with carefully targeted individual consumers to both obtain animmediate response and cultivate lasting customer relationships. pe3A. |
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Customer Database |
Anorganized collection of comprehensive data about individual customers orprospects, including geographic, demographic, psychographic and behavioural.. |
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Direct-mail Marketing |
Directmarketing by sending an offer, announcement, reminder, or other item to aperson at a particular physical or virtual address |
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Catalogue Marketing |
Directmarketing through print, video, or digital catalogues that are mailed to selectcustomer, made available in stores, or presented online. j |
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Direct-response elevations marketing |
Directmarketing via television, including direct-response television advertising (orinfomercials) and home shopping channels. > |
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Podcast |
An audio or view file, such as a radio ortelevision program, sports features, or music video, that can be downloadedfrom the internet and viewed or listened to an ipod or other personalelectronic device.B} |
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Online marketing |
Companyefforts to market products and services and build customer relationships overthe internet.? |
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Business-to-Consumer (BC2) online marketing |
Businessselling goods and services online to individual customers for their personalneeds. |
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Business-to-business (B2B) online marketing |
Businessesusing B2B websites, email, online catalogues, online trading networks, andother online resources to reach new business customers, serve current customersmore effectively, and obtain buying efficiencies and better prices. |
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Customer-to-Customer (C2C) |
Onlineexchanges of goods and information between individual consumers. |
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Blog |
Apersonal website in journal or diary format, where people post their thoughts,usually on a narrowly defined topic. |
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Corporate (or brand) website |
Awebsite designed to build customer goodwill, collect customer feedback, andsupplement other sales channels, rather than to sell the company's productsdirectly. |
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Marketing website |
Awebsite that engages consumers in interactions that will move them closer to adirect purchase or other marketing outcome.? |
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Online advertising |
Advertisingthat appears on websites that sell advertising space, including display ads(also called graphic ads and banner ads) search ads, text links, onlineclassifieds, and full-screen animated or video ads (interstitials)./ |
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Banner ad |
asquare or rectangular graphical advertisement that typically appears at the topor along the side of a webpage. |
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Interstitial |
Atype of online advertising that appears between screen changes, usually as younavigate from one site to another and resembles a very short televisioncommercial that takes over the full browser screen before disappearing toreveal the website underneath. |
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Affiliate program |
A type of co-marketing arrangement in whichone website links to another and can receive small commissions r other benefitswhen visitors click through and make purchases.f3Y |
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Viral marketing |
Theinternet version of word-of-mouth marketing-websites videos, email, messages,cellphone, messages, or other marketing events that are so infectious thatcustomers will want to pass them along to friends./ |
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Social |
Onlinecommunities where individuals and organizations can create mini websites; postblogs, photos, and videos, and exchange information and opinions.A. |
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Email marketing |
Anyform of promotional message sent by a marketer to a group of consumers, usuallyexisting consumers or subscribers. |
