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5 Cards in this Set
- Front
- Back
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Ethical questions are likely to arise when an advertiser presents its message is such a way that creates false beliefs. |
True |
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The primary criticism of using psychological appeals in advertising is that they tend to make consumers want to spend more money than they can afford. |
False |
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As a group, consumers have very similar interests and therefore have similar goals and expectations. |
False |
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Consumerism is a social movement seeking to augment the rights and powers of buyers in relation to sellers. |
True |
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One way that the industry body Advertising Standards Canada (ASC) encourages self-regulation is through the administration of the Canadian Code of Advertising Standards. |
True |
