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8 Cards in this Set
- Front
- Back
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Market positioning |
The way a product is seen in comparison with rival products |
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Repositioning |
Targeting a different market segment |
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Competitive advantage |
Having an edge over rival products |
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Product differentiation |
Unique features which distinguish a product from its rivals |
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Adding value |
Factors of production are used to make material inputs more valuable to potential customers |
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Stable market |
Change only slowly |
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Stable market |
Change only slowly |
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Dynamic market |
Changing rapidly (Electronic devices) |
