Chapter 13

Front 1

all the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use

Back 1

retailing

Front 2

retailers owned by a single person or partnership and not operated as a part of a lager retail institution

Back 2

independent retailers

Front 3

stores owned and operated as a group by a single organization

Back 3

chain stores

Front 4

the right to operate a business or to sell a product

Back 4

franchises

Front 5

the amount of money the retailer makes as a percentage of sales after the cost of goods sold is subtracted

Back 5

gross margin

Front 6

a store housing several departments under one roof

Back 6

department store

Front 7

a department head who selects the merchandise for sale for his or her department and may also be responsible for promotion and personnel

Back 7

buyer

Front 8

a retail store specializing in a given type of merchandise

Back 8

specialty store

Front 9

a large, departmentalized, self-service retailer that specializes in food and some nonfood items

Back 9

supermarket

Front 10

the tendency to offer a wide variety of nontraditional goods and services under one roof

Back 10

scrambled merchandising

Front 11

a retail store that stocks pharmacy-related products and services as its main draw

Back 11

drugstore

Front 12

a miniature super market, carrying only a limited line of high-turnover convenience goods

Back 12

convenience store

Front 13

a retailer that competes on the basis of low prices, high turnover, and high volume

Back 13

discount store

Front 14

a retailer that offers consumers very limited service and carries a broad assortment of well-known, nationally branded "hard goods"

Back 14

full-line discount stores

Front 15

a retailing strategy using moderate to low prices on large quantities of merchandise and lower service to stimulate high turnover of products

Back 15

mass merchandising

Front 16

a retail store that combines groceries and general merchandise goods with a wide range of services

Back 16

supercenters

Front 17

a retail store that offers a nearly complete selection of single-line merchandise and uses self-service, discount prices, high volume, and high turnover

Back 17

specialty discount stores

Front 18

specialty discount stores that heavily dominate their narrow merchandise segment

Back 18

category killers

Front 19

limited-service merchant wholesalers that sell a limited selection of brand-name appliances, household items, and groceries on a cash-and-carry basis to members, usually small businesses and groups

Back 19

warehouse membership clubs

Front 20

a retailer that sells at prices 25 percent or more below traditional department store prices because it pays cash for its stock and usually doesn't ask for return privileges

Back 20

off-price retailer

Front 21

an off-price retailer that is owned and operated by a manufacturer

Back 21

factory outlet

Front 22

selling to consumers through other means than by visiting a store

Back 22

nonstore retailing

Front 23

the use of machines to offer goods for sale

Back 23

automatic vending

Front 24

the selling of products by representatives who work door-to-door, office-to-office, or at home parties

Back 24

direct retailing

Front 25

techniques used to get consumers to make a purchase from their home, office, or another nonretail setting

Back 25

direct marketing (direct-response marketing)

Front 26

the use of telephone to sell directly to consumers

Back 26

telemarketing

Front 27

a type of shopping available to consumers with access to the internet

Back 27

online retailing

Front 28

the originator of a trade name, product, methods of operation, and so on, that grants operating rights to another party to sell its product

Back 28

franchisor

Front 29

an individual or business that is granted the right to sell another party's product

Back 29

franchisee

Front 30

a combination of the six P's -product, place, promotion, price, presentation, and personnel- to sell goods and services to the ultimate consumer

Back 30

retailing mix

Front 31

the mix of products offered to the consumer by the retailer; also called the product assortment or merchandise mix

Back 31

product offering

Front 32

stores that consumers purposely plan to visit

Back 32

destination stores

Front 33

the overall impression conveyed by a store's physical layout, decor, and surroundings

Back 33

atmosphere

Front 34

temporary retail establishments that allow flexible locations without the long-term commitment of a more expensive retail lease

Back 34

pop-up shops