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11 Cards in this Set
- Front
- Back
Blog
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Series, or log, of discussion items on a page of the World Wide Web.
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Sound Bite
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A radio or video clip of someone speaking.
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Equal Time Rule
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An FFC rule that if a broadcaster sells time to one candidate, it must sell equal time to other candidates.
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Trial Balloon
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Information leaked to the media to test public reaction to a possible policy.
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Loaded Language
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Words that imply a value judgement, used to persuade a reader without having made a serious argument.
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Routine Stories
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Media stories about events that are regularly covered by reporters.
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Insider Stories
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Media stories about events that are not usually made public.
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Feature Stories
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Media Stories about events that, though public, are not regularly covered by reporters.
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Selective Attention
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Paying attention only to those news stories with which one already agrees.
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Adversarial Press
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The tendency of the national media to be suspicious of officals and eager to reveal unflattering stories about them.
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Background
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A public official’s statement to a reporter that is given on condition that the official not be named.
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