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33 Cards in this Set
- Front
- Back
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aesthetic modifications
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Changes to the sensory appeal of a product
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brand manager
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The person responsible for a single brand
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business analysis
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Evaluating the potential contribution of a product idea to the firm’s sales, costs, and profits
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client-based relationships
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Interactions that result in satisfied customers who use a service repeatedly over time
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commercialization
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Deciding on full-scale manufacturing and marketing plans and preparing budgets
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concept testing
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Seeking potential buyers’ responses to a product idea
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consistency of quality
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The degree to which a product has the same level of quality over time
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customer contact
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The level of interaction between provider and customer needed to deliver the service
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customer services
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Human or mechanical efforts or activities that add value to a product
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functional modifications
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Changes affecting a product’s versatility, effectiveness, convenience, or safety
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heterogeneity
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Variation in quality
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idea generation
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Seeking product ideas to achieve objectives
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inseparability
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Being produced and consumed at the same time
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intangibility
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A service that is not physical and cannot be touched
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level of quality
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The amount of quality a product possesses
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line extension
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Development of a product that is closely related to existing products in the line but meets different customer needs
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market manager
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The person responsible for managing the marketing activities that serve a particular group of customers
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new-product development process
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A seven-phase process for introducing products
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perishability
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The inability of unused service capacity to be stored for future use
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product deletion
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Eliminating a product from the product mix
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product design
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How a product is conceived, planned, and produced
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product development
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Determining if producing a product is technically feasible and cost effective
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product differentiation
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Creating and designing products so that customers perceive them as different from competing products
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product features
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Specific design characteristics that allow a product to perform certain tasks
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product manager
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The person within an organization responsible for a product, a product line, or several distinct products that make up a group
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product modification
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Change in one or more characteristics of a product
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product positioning
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Creating and maintaining a certain concept of a product in customers’ minds
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quality
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Characteristics of a product that allow it to perform as expected in satisfying customer needs
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quality modifications
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Changes relating to a product’s dependability and durability
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screening
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Choosing the most promising ideas for further review
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styling
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The physical appearance of a product
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test marketing
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Introducing a product on a limited basis to measure the extent to which potential customers will actually buy it
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venture team
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A cross-functional group that creates entirely new products that may be aimed at new markets
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