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11 Cards in this Set
- Front
- Back
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Survey and Polls are
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cost effective and a efficient way of collecting data from a larger population
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Survey
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gathering indepth information about attitudes and beliefs
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Poll
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gauges simple opinion very quickly
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Survey designs
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1. cross sectional
2. longitudinal |
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Cross sectional
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snapshot of population at a given time
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Longitudinal design
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gathers data at multiple points in time
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3 longitudinal surveys
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1. trend 2. panel 3. cohort
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Trend survey (most frequently used)
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takes different samples from the same population at different times
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Panel design
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tracks issues and tells how certain people perceive issues or events over time
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Cohort design
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allows you to measure multiple times from the population
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4 ways to collect data
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1. telephone 2. mail 3. internet 4. person to person
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