Chapter 10 Radio And Tv

Front 1

media content

Back 1

the programs that are played

Front 2

media technology

Back 2

the devices that are used to view the content

Front 3

technological convergance

Back 3

blurred the line between the distinctions between various television outlets (cable, sat, etc)

Front 4

correlation

Back 4

two or more events that appear to occur together in a systematic way

Front 5

statistical significance

Back 5

how reliable a studies statistical findings are

Front 6

sampling error

Back 6

margin of error

Front 7

statistically significant

Back 7

given to studies with accurate information

Front 8

causal explanation

Back 8

a scientific theory... an attempt to explain how and why thing happen

Front 9

sample surveys

Back 9

use small groups to represent the overall population.. could ask people to answer questions or observe them

Front 10

content analysis

Back 10

looks at media content and put it in different categories... only itemizes how many times a certain item of interest occurs in a program

Front 11

laboratory experiment

Back 11

use control of independent variables to experiment on the effects of media

Front 12

confounding variables

Back 12

extraneous factors that could effect experiment results

Front 13

field studies

Back 13

behavior that is recorded in the real world without intruding on participants

Front 14

ethnographic studies

Back 14

becomes part of group and use participant observation to study how media consumption effects people

Front 15

communication process

Back 15

1.) originators 2.) contents 3.) channels 4.) audiences 5.) effects

Harold Lasswell

Front 16

gatekeepers

Back 16

the sources of media content that shape it

Front 17

media exposure or time-spent data

Back 17

how much certain people are exposed to various content

Front 18

mass propaganda

Back 18

using the media to make the public love a country

Front 19

bullet or hypodermic-injection theory

Back 19

the theory that viewers were passive and messages would have a certain effect on people

Front 20

intervening variables

Back 20

the variables that effect every person on a personal depending on the events in their life

Front 21

opinion leaders

Back 21

people who people look to in order to form an opinion

Front 22

two-step flow

Back 22

the idea that media does not have as backing as opinion leaders

Front 23

selective exposure

Back 23

people use the media to reinforce existing ideas rather than form ideas

Front 24

selective perception

Back 24

people interpret messages based on their opinions and attitudes ... not passive

Front 25

cultivation theory

Back 25

takes an all encompasing looks at the power of tv to influence peoples perceptions, attitudes, and values about the world in which they live

Front 26

social learning theory

Back 26

a lot of learning takes place through observing and modeling behavior after others

Front 27

reciprocal determinism

Back 27

where people have to pay attention, rember and be motivated to repeat a certain behavior

Front 28

behaviorism

Back 28

environment causes ones behavior

Front 29

spiral of silence

Back 29

one will not voice their opinion if they feel that they are the minority

Front 30

third-person effect

Back 30

people exposed to a persuasive communication in mass media as having more of an effect on others

Front 31

agenda-setting theory

Back 31

the media controls not how we think but determine what issues to think about

Front 32

reciprocal relationship

Back 32

agenda setting theory does not acknowledge that fact that the media is responsive to the public wants

Front 33

U&G

Back 33

(uses and gratifications) looks for what needs that peoples satisfy by using the media

Front 34

GS

Back 34

(gratifications sought) the gratifications that people are looking for

Front 35

GO

Back 35

(gratifications obtained) audience satisfaction with the media content received

Front 36

ritualistic

Back 36

people only participating in the media choice out of habit instead of actually caring about it

Front 37

instrumental

Back 37

has invested a lot into the media choice and has expectations for the outcome

Front 38

glow and flow principle

Back 38

the indifference to certain content

Front 39

ELM

Back 39

(elaboration likelihood model) how likely it is that someone will actually want to elaborate on a certain topic in the media

Front 40

Central route ELM

Back 40

requires a lot of though and analysis the information at hand to make a decision

Front 41

Peripheral route ELM

Back 41

looks for mental shortcuts to make decisions instead of putting a lot of thought into it.

Front 42

motivation ELM

Back 42

how willing someone is elaborate a message

Front 43

ability ELM

Back 43

how capable someone is to elaborate a message

Front 44

congruence

Back 44

holds that a persons state of mind is usually in balance

Front 45

brand marketing theory

Back 45

how people interpret brands and what it means to them

Front 46

brand loyalty

Back 46

habitual purchase behavior

Front 47

technological determinism

Back 47

which outlet you are using (print or television... etc) can effect how you perceive information