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9 Cards in this Set
- Front
- Back
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Advertising
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any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor.
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Advertising is not a ....
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medium, but advertising carries the messages from the people who pay for the U.S. Media
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The first known American advertisement appeared in
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1704 in The Boston News- Letter
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Cyrus Curtis
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founded the ladies home journal in 1887
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what percent of Internet users click on pop up ads?
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1%
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People are exposed to _____ advertisements a day.
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500
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Advertisements share 3 characteristics:
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1. repetition
2. advertising style: plain talk; hyperbola 3. ubiquity: advertisements everwhere |
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Average cost for a 30 second slot commercial
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$100,000
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Average cost for a Superbowl commerical
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$2 million
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