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12 Cards in this Set
- Front
- Back
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attitude
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predisposition to respond to an idea, person, or thing favorably or unfavorably.
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audience analysis
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a consideration of characteristics including the type, goals, demographics, beliefs, attitudes, and values of listeners.
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belief
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an underlying conviction about the truth of an idea, often based on cultural training.
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database
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a computerized collection of information that can be searched in a variety of ways to locate information that the user is seeking
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demographics
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audience characteristics that can be analyzed statisticaly, such as age, gender, education, group membership, and so on.
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general purpose
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one of three basic ways a speaker seeks to affect an audience: to enteration, inform, or persuade.
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purpose statement
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a complete sentence that describes precisely what a speaker wants to accomplish.
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specific purpose
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the precise effect that the speaker wants to have on an audience. Expressed in the form of a purpose statement.
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string research
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search string: a collection of letters and numbers entered into a computer search engine.
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survey research
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information gathering in which the responses of a sample of a population are collected to disclose information about the larger group.
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thesis statement
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a complete sentence describing the central idea of a speech.
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value
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a deeply rooted belief about a concept's inherent worth.
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