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21 Cards in this Set
- Front
- Back
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sender perspective
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When people assign meaning to verbal or nonverbal behavior
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receiver perspective
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Encoding a message and sending it to another person
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strategic communication
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Forming messages to receive what we want
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dialectical process
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Communication creates our society and our society creates communication
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perceptual consequences
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assumptions we make about people
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behavioral consequences
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when people change there behavior without outside sources
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relational consequences
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create and sustain interaction patterns and experiences within social, personal, or professional relationships
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theory
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idea of how things will work based on how things have happened
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lay theory
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speculations formulated to makes sense of the world around us
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concept
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features, characteristics, or qualities that are shared by the elements in a categoery
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temporal relationship
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concepts that occur in a chroniclogical order
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correlational association
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mutliple concepts occur together
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causal proposition
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1. one concept follows another
2. concepts are related 3. 1st concept cause 2nd |
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inductive
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Aviod using preexisting concepts to do research
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typology
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categories scholars organize their research into
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deductive
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using preexisting research to help test a new concept
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utility
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does it work does it have perdictive validity
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scope
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does it apply to a wide variety of context or cultures
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parsimony
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does it explain something in a simple, accurate, and detailed way
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heurism
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does it promote new invantive thinking
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falsifiability
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can it ever be proven false
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