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3 Cards in this Set
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Transaction based marketing |
Buyer and seller exchanges characterized by Limited Communications as little or no ongoing relationship between the parties. Traditional marketing strategies focus on attracting customers program customer service inside company also raised productivity and staff morale resulting in better customer relationships outside the firm. |
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Relationship marketing |
Creates new opportunities to gain a Competitive Edge by moving Customer Loyalty letter from The Advocates Mendon to others new customers regular purchasers loyal supporters I'm finally advocate |
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Conversion customers to advocates |
Mobile marketing. Marketing messages transmitted Wireless technology. Interactive marketing. Cellular Communications in which the customer controls the amount and type of information from our channels internet in virtual reality kiosk customized communication. Social marketing. The use of online social media as a Communications channel for marketing changes. Buzz Marketing. Allows customers to create a buzz about a product or service to generate increase attracting new customers. |
Companies that study customers preferences and react accordingly game distinct competitive advantages |
