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8 Cards in this Set
- Front
- Back
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Marketing definition- |
the activity for creating and delivering offerings that benefit the organization, its stakeholders, and society. |
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exchange- |
the trade of things of value between a buyer and a seller so that each is better off. |
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What is needed for marketing to occur? |
1. two or more parties with unsatisfied needs 2. desire and ability to satisfy these needs 3. a way for the parties to communicate 4. something to exchange |
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What is marketed? |
goods, services, and ideas |
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the four p's |
1. product- good, service, idea 2. price- what is exchanged for the product 3. promotion-a means of communication between the seller and buyer 4. place-a means of getting the product to the consumer |
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customer value- |
buyers' benefits, including quality, convenience, on-time delivery, and before- and after-sale service at a specific price. |
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marketing orientation- |
focusing organizational efforts to collect and use information about customers' needs to create customer value. |
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societal marketing concept- |
the view that organizations should satisfy the needs of consumers in a way that also provides for society's well-being. |
