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17 Cards in this Set
- Front
- Back
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utilities offered by retailing
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time, place, possession, form utility(financing option or alterations on clothes)
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global econoic impact or retailing
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-3 of the largest US business are retailers
-imporatance in global-companies she listed |
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3 ways outlets can be classified
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1.form of ownership
2.level of service 3.merchandise line |
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3 forms of ownership
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1.independent retailer-convenience, high level of service
2.corporate chain retailer-multiple outlets under common ownership 3.contractual system retailer-bunch of independent retailers act like corporate chain |
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3 types of contractual system retailers
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1.retailer sponsored cooperative
2.wholesaler " " 3.franchsing |
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level of service
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1.self-service
2.limited-service 3.full-service |
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merchandise line
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-depth of line (specialty retailers)
-category killers(cc or best buy bc lots of products with few brands) -breadth or line(general merchandise retailer) -scrambled merchandising(intertype competition) -supercenters(general merch + supermarket) -hypermarket-really big supercenter |
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non-store retailing
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occurs outside a retail outlet through activities that involve varying levels of customer and retailer involvement
1.vending machines 2.online 3.direct mail 4.TV shopping 5.telemarketing 6.direct selling |
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significant issues w/ retail strategy
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-retail image and atmosphere
-multichannel retailer(combining store w/ nonstore like online) -technology |
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impact of technology
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1.smart cards
2.VMI(vindor managed inventory) 3.RF ID radio frequency ID |
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retailing
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all activities in selling, renting, and providing g and s to ultimate customers
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depth of product line
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store carries large assortment of each item such as a shoe store
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breadth of product
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variety of different items like appliances and cd's
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scrambled merchandisign
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offering several unrelated product lines in a single store is common
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intertype competition
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local bakery may compete with department store
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multi channel retailers
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utiilize and integrate a combo of traditional store formats and nonstore formats like catalogs
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multi channel retailers
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utiilize and integrate a combo of traditional store formats and nonstore formats like catalogs
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