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22 Cards in this Set
- Front
- Back
strategic competitiveness
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achieved when a firm successfully formulates and implements a value-creating strategy
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strategy
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an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage
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competitive advantage
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an implemented strategy that creates superior value for customers and that its competitors are unable to duplicate or find too costly to imitate
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above-average returns
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returns in excess of what an investor expects to earn from other investments with a similar amount of risk
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global economy
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goods, services, people, skills, and ideas move freely across geographic borders
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hypercompetition
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when firms aggressively challenge their competitors in the hope of improving their competitive position and ultimately their performance
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how does global economy change the competitive landscape
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-the Eurpoean union has become one of the world's largest markets
-China has become an extremely competitive market |
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strategic flexibility
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a set of capabilities used to respond to various demands and opportunities existing in a dynamic and uncertain competitive environment
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How do firms use the Industrial Organization model to earn above average returns
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firms are able to effectively study the external environment as the foundation for identifying an attractive industry and implementing the appropriate strategy
-returns are determined primarily by external characteristics rather than by the firm's unique internal resources and capabilities -used to identify an attractive industry -focuses outside the firm |
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How do firms use the Resource-Based model to earn above average returns
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-firms acquire different resources and develop unique capabilities based on how they combine and use the resources
-the strategy the firm chooses should allow it to use its competitive in an attractive industry -focuses inside the firm |
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capability
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the capacity for a set of resources to perform a task or an activity in an integrative manner
-should be neither so simple that it is highly imitable, nor so complex that it defies internal steering and control |
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core competencies
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resources and capabilities that serve as a source of competitive advantage for a firm over its rivals
-what your company does better then any other company -Apple's R&D |
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criteria for resources and capabilities to become core competencies
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valuable
rare costly to imitate non-substuitutable |
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vision
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a picture of what the firm want to be and what it want to ultimately achieve
-ideal description of an organization and gives shape to intended future -enduring (lasts a long time), short and concise |
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mission
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-specifies the businesses in which the firm intends to compete and the customers it intends to serve
-more concrete then vision -deals more with product markets and customers |
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stakeholders
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individuals, groups, and organizations that can affect the firm's vision and mission, are affected by the strategic outcomes achieved, and have enforceable claims on the firm's performance
-positive relationship with stakeholders can be a competitive advantage |
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3 types of stakeholder
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-capital market
-product market -organizational |
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capital market stakeholders
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shareholders
major suppliers of capital (banks) |
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product market stakeholders
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primary customers
suppliers host communities unions |
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organization stakeholders
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employees
managers nonmanagers |
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organizational cultural
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the complex set of ideologies, symbols, and core values that are shared throughout the firm and that influence how the firm conducts business
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strategic leaders
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help to obtain extra effort by employees, thereby achieving enhanced firm performance
-people located in different areas an levels of the firm using the strategic management process to select strategic actions that help the firm achieve its vision and fulfill its mission |