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41 Cards in this Set
- Front
- Back
The quality monthly magazines |
viewed as vehicles for serializing books that the publishing companies later published and were advertising outlets for the publishing houses. supported by subscriptions, newsstand sales, publishing house subsidies, and minimal adverts |
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Harpers |
an advertising vehicles for the publisher's selections. attracted the attention of wealthy, upper-middle-class, educated americans. IT offered fiction from authors like charles dickens. more invovled in social issues and printed stories about the education of immigrands, women's feminist activities, the development of medicine, and evolution |
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Century |
subscribers went to other magazines that were less expensive and refusing to lower its standards. |
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Scribner's |
adhered to a concept promoted by the quality monthlies - preservation of the social order accompanied by a slow, evolutionary change. covered the arts, travel in the western US and foreign countires, and natural disaster. The spanish-american war, focused on teddy roosevelt and his rough riders |
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manufacturing |
local or regional in scope and specialized in the processing of raw materials. including flou, grain milling, lumber, and sawmills |
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transportation networks |
developed that broadened the market, allowing a volume of goods to be shipped to a single palce |
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volney palmer |
the first advertising agent, his business was limitted because he demeanded exclusive agreements and refused to pay for publications carrying ads he solicited |
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N.W Ayer |
a major advertising agency founded in 1869, experimented with the "open contract" charging advertisers directly for their work rather than basing their fee on the commission paid by the publisher. |
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Joseph pulitzer |
claim that partisan politics in covering local issues no longer paid. criticized the high profits and poor service of gas and street car monopolies. |
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Thomas leonard |
the power of the press suggests that such exposure of local and national corruption evolved from the crime reporting of the early penny papers. |
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Typographical association of NY |
began to object to increased mechanization and to child labor, an issue that followed editors into the second decade of the twentieth century |
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national typographical union |
focused on specialization, and it effectively adapted in most cases to the introduction of new technology |
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web-perfecting press |
which printed on both sides of a sheet of paper on a continuous roll (a web) of newsprint, came into popular use. |
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Ottmar mergenthaler's linotype |
could set type one line at a time, rather than by the letter, and could do the work of about five typesetters |
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E.Z.C judson |
used the rhetorical of mass meetings in NY streets to present political, legal, commercial, and personal cases of the times to audiences of serialzied news dramas and fiction |
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dime novels |
had a portable format that ensured their popularity during the years of increased rail travel. soldiers, farmers, mechanics, drummers, boys in shops and factories, and domestic servants |
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Western AP |
the NY group focused too much on the commercial interests of the city and not on events. |
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Sharecropping |
giving blacks freedom from daily supervision or working under a white overseer, but assuring that whits would still control the land and its produce. |
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lynching |
focused on horror and grisly details of specific incidents. |
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Ray stannard baker |
argued against lynching, following the color line. |
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Ida B. Wells-Barnett |
pioneering crusader for racial justice and women's right. First african american to sue in a stat court. She won her suit.
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Henry Grady |
"south of slavery and succesion was dead and that rising in it's place was the sout of union and freedom" |
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Charles Dana |
argued for the end of slavery and argued cehemently for the integrity of the union |
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Edwin Godkin |
crimean war correspondent for the London dailyt news |
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John Wanamaker |
he began his deartment store empire with his brother in law and created a store that had "thirty-three blocks of counters, numbering 129 in all |
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Three categories of the women's publications
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mail-order journals, fashion periodicals published by dress-pattern manufactures, magazines with contents based on clipping from other journals and newspapers. |
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Cyrus H. K. Curtis |
started the ladies home journal and saturday evening post. believed that advertising was the key to the poduction of high-quality magazines offered at a low price. |
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edward bok |
he successfully made content decisions that appealed to women. artilces incluidng homemaking, sewing, fashion, cooking, needlework, theater, and celebrities as well as ficiton and accounts of a society active in the "gilded age" |
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1870 postal debates |
an aggreement with congress to devise a mail system designed to exclude publications issued primarily for advertising purposes and to put magazines on an equal status with newspapers. |
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second-clas rate |
publications had to appear at regular intervals at least 5 times a year. |
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E.W Scripps |
A press lord. started the cleceland press. Organized the first effective newspaper chains. Organized sicence services for scientist |
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adolph ochs |
resued the NYT from bankruptcy and circulation decline in 1896. |
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carr van anda |
set high standards for news reporting and emphasized proper usage, placing a high value on the role of the copy editor. |
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Will Nelson |
star campaigned against monopoly in the stree-railway system. started the kansas city star |
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Will White |
editor of the emporia gazette |
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Pulitzer Platform |
tax luxuries, inheritances, large incomes, monopolies, privileged corporations. a tariff for revenkue reform civil service punish corrupt officers, vote buying, employers who coerce their employees in election |
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public relations |
management of communication between an organization and it's publics |
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sam adams |
the vociferious patriot who used pamphlets to persuade groups of people to his cause |
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Press club of chicago |
aimed to elevate the profession and integrate journalists into the professional and social elite of the community. |
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muckraking magazines |
form of journalistic expose aimed at middle-class readers that was interrelated with national reform politics |
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munsey's magazine |
conservatative, and journalists claimed they lacked distinciton becasue of that position. His dailies were clean, respecable free from bitterness, and fair to advertisers
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