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41 Cards in this Set

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The quality monthly magazines

viewed as vehicles for serializing books that the publishing companies later published and were advertising outlets for the publishing houses. supported by subscriptions, newsstand sales, publishing house subsidies, and minimal adverts

Harpers

an advertising vehicles for the publisher's selections. attracted the attention of wealthy, upper-middle-class, educated americans. IT offered fiction from authors like charles dickens.




more invovled in social issues and printed stories about the education of immigrands, women's feminist activities, the development of medicine, and evolution

Century

subscribers went to other magazines that were less expensive and refusing to lower its standards.

Scribner's

adhered to a concept promoted by the quality monthlies - preservation of the social order accompanied by a slow, evolutionary change. covered the arts, travel in the western US and foreign countires, and natural disaster. The spanish-american war, focused on teddy roosevelt and his rough riders

manufacturing

local or regional in scope and specialized in the processing of raw materials. including flou, grain milling, lumber, and sawmills

transportation networks

developed that broadened the market, allowing a volume of goods to be shipped to a single palce

volney palmer

the first advertising agent, his business was limitted because he demeanded exclusive agreements and refused to pay for publications carrying ads he solicited

N.W Ayer

a major advertising agency founded in 1869, experimented with the "open contract" charging advertisers directly for their work rather than basing their fee on the commission paid by the publisher.

Joseph pulitzer

claim that partisan politics in covering local issues no longer paid. criticized the high profits and poor service of gas and street car monopolies.

Thomas leonard

the power of the press suggests that such exposure of local and national corruption evolved from the crime reporting of the early penny papers.

Typographical association of NY

began to object to increased mechanization and to child labor, an issue that followed editors into the second decade of the twentieth century

national typographical union

focused on specialization, and it effectively adapted in most cases to the introduction of new technology

web-perfecting press

which printed on both sides of a sheet of paper on a continuous roll (a web) of newsprint, came into popular use.

Ottmar mergenthaler's linotype

could set type one line at a time, rather than by the letter, and could do the work of about five typesetters

E.Z.C judson

used the rhetorical of mass meetings in NY streets to present political, legal, commercial, and personal cases of the times to audiences of serialzied news dramas and fiction

dime novels

had a portable format that ensured their popularity during the years of increased rail travel.




soldiers, farmers, mechanics, drummers, boys in shops and factories, and domestic servants

Western AP

the NY group focused too much on the commercial interests of the city and not on events.

Sharecropping

giving blacks freedom from daily supervision or working under a white overseer, but assuring that whits would still control the land and its produce.

lynching

focused on horror and grisly details of specific incidents.

Ray stannard baker

argued against lynching, following the color line.

Ida B. Wells-Barnett

pioneering crusader for racial justice and women's right. First african american to sue in a stat court. She won her suit.


Henry Grady

"south of slavery and succesion was dead and that rising in it's place was the sout of union and freedom"

Charles Dana

argued for the end of slavery and argued cehemently for the integrity of the union

Edwin Godkin

crimean war correspondent for the London dailyt news

John Wanamaker

he began his deartment store empire with his brother in law and created a store that had "thirty-three blocks of counters, numbering 129 in all

Three categories of the women's publications


mail-order journals, fashion periodicals published by dress-pattern manufactures, magazines with contents based on clipping from other journals and newspapers.

Cyrus H. K. Curtis

started the ladies home journal and saturday evening post. believed that advertising was the key to the poduction of high-quality magazines offered at a low price.

edward bok

he successfully made content decisions that appealed to women. artilces incluidng homemaking, sewing, fashion, cooking, needlework, theater, and celebrities as well as ficiton and accounts of a society active in the "gilded age"

1870 postal debates

an aggreement with congress to devise a mail system designed to exclude publications issued primarily for advertising purposes and to put magazines on an equal status with newspapers.

second-clas rate

publications had to appear at regular intervals at least 5 times a year.

E.W Scripps

A press lord. started the cleceland press. Organized the first effective newspaper chains. Organized sicence services for scientist

adolph ochs

resued the NYT from bankruptcy and circulation decline in 1896.

carr van anda

set high standards for news reporting and emphasized proper usage, placing a high value on the role of the copy editor.

Will Nelson

star campaigned against monopoly in the stree-railway system. started the kansas city star

Will White

editor of the emporia gazette

Pulitzer Platform

tax luxuries, inheritances, large incomes, monopolies, privileged corporations.




a tariff for revenkue




reform civil service




punish corrupt officers, vote buying, employers who coerce their employees in election

public relations

management of communication between an organization and it's publics

sam adams

the vociferious patriot who used pamphlets to persuade groups of people to his cause

Press club of chicago

aimed to elevate the profession and integrate journalists into the professional and social elite of the community.

muckraking magazines

form of journalistic expose aimed at middle-class readers that was interrelated with national reform politics

munsey's magazine

conservatative, and journalists claimed they lacked distinciton becasue of that position. His dailies were clean, respecable free from bitterness, and fair to advertisers