Chap 13

Front 1

5 parts of election campaign

Back 1

nomination campaign, gen election, personal, organizational, media

Front 2

nomination campaign

Back 2

part of a political campaign aimed at winning a primary election (moving away from center)

Front 3

general election campaign

Back 3

part of political campaign aimed at winning a general election (moving back to center)

Front 4

organizational campaign

Back 4

involved in fund-raising, literature distribution, and all other activities not directly involving candidate

Front 5

personal campaign

Back 5

part of a political campaign concerned with presenting the candidate's public image (long days, numerous stops per day)

Front 6

media campaign

Back 6

part of campaign in which the candidate reached out to the voters, in person or via the media, to create a positive impression and gain votes

Front 7

voter canvass

Back 7

process by which campaign reaches individual voters, either by door to door solicitation or by telephone

Front 8

GOTV

Back 8

a push at the end of a political campaign to encourage supporters to go to polls

Front 9

Campaign staff

Back 9

campaign manager
campaign consultant - private sector - sell technologies/services/strategies
finance chair- coordinates fund raising efforts
pollster - takes public opinion surveys that guide campaigns
direct mailer - supervises a campaigns direct mail fund raising strats

Front 10

staff of media campaign

Back 10

1)_ communications director - develops overall media strategy
2) press secretary - charged with interacting and communicating with journalists
3)media consultant - produces ads
4) internet team - manages web presence

Front 11

3 kind of media

Back 11

paid - political ads purchased for campaign
free - coverage of a candidates campaign by the ns media
new media - the internet

Front 12

political action committees

Back 12

federally mandated, officially registered fund raising committee that represents interest groups in the politicla process

Front 13

political part contributions

Back 13

donations from natl parties

Front 14

member to candidate comtribs

Back 14

safe incumbents give money to their party's challengers to win contested seats and obtain loyalty

Front 15

personal contribs

Back 15

no limit

Front 16

public fudns

Back 16

dontations from general tax revenues tot he campaigns of qualifying presidential candidates.

Front 17

matching funds

Back 17

donations to presidential campaigns from the fed govt that are determined by the amount of private fundsa qualifying cand raises

Front 18

soft/hard money

Back 18

soft - virtually unregulated money funneled by individuals and political committees through state/local parties

hard - rehulated by the feca and fec

Front 19

527 political commites

Back 19

nonprofit and unregulated interest groups that fous on specific causes or policy position