Ch9

Front 1

microculture

Back 1

group of people with fimiliar values and tastes

Front 2

role conflict

Back 2

situation involving conflicting expectations based on cultural role expections

Front 3

divergence

Back 3

situations where consumers choose membership in microculture in an effort to stand out from crowd

Front 4

sex roles

Back 4

expectations for men and women to be members of a cultural group

Front 5

cognitive structuring

Back 5

term refers to reliance on schema based heuristic in making decisions

Front 6

age based microculture

Back 6

same age tend to share same values

Front 7

world teen culture

Back 7

teenage around the world are more similar to each other than people from other generations in the same culture

Front 8

cohort

Back 8

group of people who have lived the same major experience in their life

Front 9

stugmatization

Back 9

situation which consumers marked place in society

Front 10

bicultural

Back 10

describes an immigrant as he or she faces decisions and forms preferance based on his or her old or new cultures

Front 11

social class

Back 11

culturally defined group to which a consumer belongs based on recorded like prestige income occupation and education

Front 12

habitus

Back 12

mental and cognitive structure through individuals perceive the world based largely on their standing in a social class

Front 13

homogamy

Back 13

most marriages are comprised of people of similar classes

Front 14

social stratification

Back 14

division of society into classes that have unequal access to scarce and valuable resources

Front 15

status symbol

Back 15

products or objects used to signal ones place in society

Front 16

demographics

Back 16

tangible human characteristics that describe consumers

Front 17

geofemographics

Back 17

study of people based on the fact that people with similar demographics tend to live close to one another

Front 18

demographic analysis

Back 18

profile of a consumer group based on their demographics