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12 Cards in this Set
- Front
- Back
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360 Degree Strategies
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surround the target using mutliple media outlets
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Ambient Media
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the media becomes the background/sceenory
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Clutter
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the high saturation of advertisements
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Covert Communication Strategy
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secretly doing product placing so that when the other object that it is paired with appears (like a song) you think of the product through association
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Fragmentation
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catorgizing people into subaudiences using multiple media outlets
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Intergrated Communication Strategies
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Advertisers use synergy and repitition
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Five arguments regarding the ethics of targeted advertising in time/space
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1. Privacy
2. Time -out 3. Presrevation of Aesthtic Space 4. Overload 5.Suspension of Discontent |
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Privacy
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privacy being breached because of invasive advertising
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Time Out
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Not a place to escape from advertising
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Preservation of Aesthetic Space
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advertising in natural environmants ruining sacred places.
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Suspension of discontent
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willingness of consumers to tolerate a certain degree of discontent in their media experience in exchange for a benefit
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Overload
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Overwhelming volumes of advertising
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