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10 Cards in this Set
- Front
- Back
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Attitude |
An evaluation of an object in a positive or negative fashion that includes three components: affect, cognition, and behavior. |
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Likert Scale |
A numerical scale used to assess attitudes; including a set of possible anchors on each extreme. |
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Response Latency |
The amount of time it takes to respond to a stimulus, such as an attitude question. |
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Implicit Attitude Measure |
An indirect measure of attitudes that does not involve a self-report. |
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Cognitive Dissonance Theory |
The theory that inconsistencies among a person's thoughts, sentiments, and actions cause an aversive emotional state (dissonance) that leads to efforts to restore consistency. |
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Effort Justification |
The tendency to reduce dissonance by justifying the time, effort, or money devoted to something that turned out to be unpleasant or disappointing. |
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Induced (Forced) Compliance |
Subtly compelling people to behave in a manner that is consistent with their beliefs, attitudes, or values, in order to elicit dissonance, and therefore a change in their original views. |
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Self-Perception Theory |
The theory that people come to know their own attitudes by looking at their behavior and the context in which it occurred, and inferring what their attitudes must be. |
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System Justification Theory |
The theory that people are motivated to see the existing sociopolitical system as desirable, fair, and legitimate. |
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Terror Management Theory (TMT) |
The theory that people deal with the potentially crippling anxiety associated with the knowledge of the inevitability of death by striving for symbolic immortality through preserving valued cultural worldviews and believing they have lived up to their standards. |
