Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
8 Cards in this Set
- Front
- Back
|
Two-way symmetrical
model |
the role of pr is to help organizations understand and respond nto the voices of their publics
Must Have ShannonBowen:Deontological/moral duty/ universal law Two way Communication Value Employees (equal or close to power balance) |
|
|
Activist public
|
Gruing:a group of two or more individuals who organize to influence another public or publics through action.
Specific groups of people who form around an issue Exp: National Association of Colored People |
|
|
Autonomy
|
means that organizations would like to be free to presue their missins without crisis problems and interfrence from groups of people that challange the organizations goals.
Tool: internet |
|
|
Environmental scanning
|
Step 1:to identitfy and analyze issues and develop a strategic plan for building relationships with poteinal activist publics befors the management of issue begins to affect the organiztions autonomy.
Tools:monitoring mediia , polls and surveys |
|
|
Integrative strategies for
conflict resolution |
Win Win or No Deal: meaing that they find a way where everybody win or no one does
No deal mean that " agree to disagree" |
|
|
Distributive strategies for
conflict resolution |
Assymetrical:winning at the expense of the party/ no concern for other side
|
|
|
Dual concern strategies for
conflict resolution |
Symmetrical: Balancing their intrest with the intrest of another
Contending:: to convience Avioding: walk away accomidating: yielding to other side Compromise: meet half way |
|
|
Relationship maintenance strategies (there
are 6; know 5) |
1.Positivity-anything an organization does to make the relationship more posive for the other party.
exp: texaco ceo said rasict the crested programs policies and recruimnet of minorities 2. Disclosure: be transparent tell goals and motivation of company and show value of commuinty.Exp: flew in activist to see resreach plants of AIDS meds. 3.Access- Making yourself availble Exp: Peta and LLBean Leather 4. Assurances- assure that concerns are legitimate and demonstrat commitment 5. Sharing of Task: getting activist involved in descions and giving role. Starbucks and Fair Trade. 6. Networking- helping out activist and costomers to create community by providing them survice EXP: Giving a number to a source that could help them. |
