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9 Cards in this Set
- Front
- Back
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Consumers
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are people or citizen who purchase
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Citizen
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responible for country and state, other citizens, and natural/ social enviroment in which we live
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Loyalty
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Consistingly buying a product due to its dependability and your trust in the product to do it's job.
Brand Loyatly:development of a lifetime customer. Goal: to not just by the product but the experience |
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Targeting
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promting your product to a particular group.
Process: identify the core buissness in the community, define statement by common charateristic they posses. |
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IMC
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Intergated Marketing Communication
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Collective Moral Responsibilty
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An action which is morally determined byu either the overall good or happiness for the greatest number of people that results from a particular action or avoiding the greatest amount of people harmed by action.
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Manipulation
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misrepresenting a product as good by supply a cause or front seem benefical.
EXP: books or donations for school in sugar cereal even though childern are suseptable to obesity |
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Deception
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advertisers intentions and motivations do not replicate their deeds.
EXP: Advertisers selling to childern and parents even though product is unbenefical |
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Branding being culture
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Naomi Klien: Advanced branding is to nudge the hosting culture into the background and make tohe brand the star. It is not to sposer cultue but be the culture."
Exp: Joe Camel Band Aid Mc Donalds |
